Brands in PSD's competitive orbit
Underwear, streetwear, skate, surf, action sports, athlete, and creator brands — ranked by threat, opportunity, and relevance to PSD.
Action-sports rooted underwear and lifestyle brand with heavy moto, BMX, and skate athlete roster.
Premium socks brand expanding into underwear and broader apparel through licensing and collabs.
Iconic underwear/fashion brand with celebrity-led billboard moments.
Subscription-first DTC underwear brand with strong matching family / couples narrative.
Performance underwear with MyPakage Pouch, action-sports lean.
Cult streetwear brand defining drop culture and collab-driven hype.
Moto-rooted brand expanding into MTB and lifestyle.
Performance underwear with patented BallPark Pouch tech, premium price tier.
Global athletic and lifestyle apparel leader.
Premium athletic apparel expanding aggressively into mens.
Heritage streetwear brand bridging surf, skate, and street culture.
Heritage skate footwear brand expanding apparel and creator partnerships.
Skate-rooted streetwear with strong graphic identity.
Boardsports lifestyle brand across surf, skate, snow.
NELK Boys creator-owned lifestyle brand expanding into apparel and beverage.
Premium streetwear lifestyle brand with strong collab DNA.
Heritage surf brand with broad lifestyle and pro-surfer presence.
Heritage surf brand with strong female surf and lifestyle presence.
Moto/MTB brand known for hand-painted graphics and protective gear.
Fitness DTC brand with creator-led growth playbook.
Fitness streetwear hybrid brand with viral creator marketing.
Mass-market basics, value-tier multipacks, broad retail distribution.
Mid-tier underwear and sock brand with strong Target presence.
Iconic skate media brand whose flame logo dominates streetwear adoption.
Art / surf / fight lifestyle brand with creator-led narrative.
Energy drink and global action-sports IP empire.
Energy drink with deep moto, surf, and motorsport sponsorship.
Global athletic brand with strong lifestyle / soccer heritage.
Surf brand emphasizing pro performance and World Tour heritage.
Iconic Japanese streetwear brand with deep collab and graphic identity.
Performance moto and auto racing apparel brand.