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Performance Underwear

BN3TH

Performance underwear with MyPakage Pouch, action-sports lean.

bn3th.com

Positioning

Audience
Action-sports active men 20–40
Positioning
Pouch-tech performance, ride-ready
Pricing
Premium pricing, occasional bundles
Website
Strong athlete storytelling
Social activity
Authentic action-sports content, athlete-led
Region
North America

Strategic Posture

Threat to PSD3/5
Opportunity for PSD3/5
Relevance to PSD4/5
Opportunity Note for PSD
Direct lifestyle overlap — track athlete signings and capsule cadence closely.
Followers
190K
Growth (90d)
+1.2%
Share of Voice
4%
Threat × Relevance
12

Recent News

  • Snowboard team refresh
  • Moto pack release

Product Drops

  • Entourage Trunk update
  • Moto Camo capsule

Campaigns

  • Ride All Day
  • Athlete edits

Collabs

  • Snow / moto athletes

Influencers / Athletes

  • Snow + moto creators

Tracked News for BN3TH

MediumCompetitor MoveRiskAction Sports Wire · 2026-04-21
BN3TH signs new snow + moto athletes ahead of fall
BN3TH announced a fresh roster of snow and moto athletes to back its fall product cycle.
Action · Refresh PSD athlete content plan; emphasize lifestyle moments athletes can't get on a performance brand.

Recent Drops

Moto Camo Capsule
Limited
2026-04-20 · $32

Position PSD moto capsule with stronger creative POV.