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Moto / Action Sports

Fox Racing

Moto-rooted brand expanding into MTB and lifestyle.

foxracing.com

Positioning

Audience
Moto, MTB, action-sports consumers
Positioning
Moto heritage, performance + lifestyle
Pricing
Premium
Website
Race-forward UX
Social activity
Moto race content + UGC
Region
Global

Strategic Posture

Threat to PSD3/5
Opportunity for PSD4/5
Relevance to PSD4/5
Opportunity Note for PSD
Direct moto creator overlap for collab capsules.
Followers
5.1M
Growth (90d)
+0.7%
Share of Voice
6%
Threat × Relevance
12

Recent News

  • New motocross creator partnership
  • MTB World Cup coverage push

Product Drops

  • Race tee restock
  • Moto kit refresh

Campaigns

  • Race team content series

Collabs

  • Moto teams, MTB athletes

Influencers / Athletes

  • Moto / MTB creators

Tracked News for Fox Racing

HighCollabOpportunityAction Sports Wire · 2026-04-29
Fox Racing partners with rising motocross creator on capsule
Fox Racing announced a creator collab with a fast-rising motocross creator, doubling down on creator-economy moves in moto.
Action · Map top 25 moto creators by audience + commerce signal; shortlist 3 for a PSD waistband capsule.

Active Campaigns

Race Team Films Vol. 4
2026-04-18 · YouTube / IG / TikTok

Race team lifestyle film series