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Skate Media / Apparel

Thrasher

Iconic skate media brand whose flame logo dominates streetwear adoption.

Positioning

Audience
Skate core + cultural adopters
Positioning
Skate authority, anti-fashion fashion
Pricing
Mid
Website
Editorial / shop hybrid
Social activity
Skate clip volume
Region
Global

Strategic Posture

Threat to PSD1/5
Opportunity for PSD5/5
Relevance to PSD4/5
Opportunity Note for PSD
Potential collab partner for skate-credible PSD capsule.
Followers
9.3M
Growth (90d)
+0.6%
Share of Voice
6%
Threat × Relevance
4

Recent News

  • Skate of the Year buzz cycle
  • Print issue drops

Product Drops

  • Flame logo basics restock

Campaigns

  • Editorial skate coverage

Collabs

  • Skate brand collabs

Influencers / Athletes

  • Skate pros