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Streetwear
BAPE
Iconic Japanese streetwear brand with deep collab and graphic identity.
Positioning
Audience
Streetwear collectors globally
Positioning
Camo, ape head, collab-heavy hype
Pricing
Premium
Website
Drop-led
Social activity
Drop-driven spikes
Region
Global
Strategic Posture
Threat to PSD1/5
Opportunity for PSD3/5
Relevance to PSD2/5
Opportunity Note for PSD
Watch for graphic waistband patterns inspired by BAPE-era graphics.
Followers
5.1M
Growth (90d)
+0.5%
Share of Voice
5%
Threat × Relevance
2
Recent News
- New athlete capsule
- Anniversary capsule reveal
Product Drops
- Shark hoodie color refresh
Campaigns
- Anniversary global push
Collabs
- Multiple sports + entertainment
Influencers / Athletes
- Hip-hop artists, athletes