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Moto / MTB

Troy Lee Designs

Moto/MTB brand known for hand-painted graphics and protective gear.

troyleedesigns.com

Positioning

Audience
Moto / MTB enthusiasts
Positioning
Helmet artistry, performance protection
Pricing
Premium
Website
Race / lifestyle balance
Social activity
Race + art content
Region
Global

Strategic Posture

Threat to PSD2/5
Opportunity for PSD3/5
Relevance to PSD3/5
Opportunity Note for PSD
Watch waistband graphic styling cues.
Followers
0.9M
Growth (90d)
+0.5%
Share of Voice
2%
Threat × Relevance
6

Recent News

  • Custom helmet exhibition
  • MTB World Cup signing

Product Drops

  • Limited graphic helmet drop

Campaigns

  • Artist series

Collabs

  • Moto teams

Influencers / Athletes

  • Moto / MTB pros