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Surf / Lifestyle
RVCA
Art / surf / fight lifestyle brand with creator-led narrative.
Positioning
Audience
Surf + lifestyle consumers, ANP fans
Positioning
The Balance of Opposites — art, surf, fight
Pricing
Mid premium
Website
Artist-led storytelling
Social activity
Editorial surf + art content
Region
Global
Strategic Posture
Threat to PSD1/5
Opportunity for PSD4/5
Relevance to PSD4/5
Opportunity Note for PSD
Reference for artist-collab playbook PSD could adopt for waistband graphics.
Followers
1.2M
Growth (90d)
+0.4%
Share of Voice
3%
Threat × Relevance
4
Recent News
- ANP Quarterly artist drop
- Pro surfer release
Product Drops
- VA Sport training capsule
Campaigns
- Artist Network Program quarterly
Collabs
- Artists, surfers, fighters
Influencers / Athletes
- Surf + lifestyle creators