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Surf / Lifestyle

RVCA

Art / surf / fight lifestyle brand with creator-led narrative.

Positioning

Audience
Surf + lifestyle consumers, ANP fans
Positioning
The Balance of Opposites — art, surf, fight
Pricing
Mid premium
Website
Artist-led storytelling
Social activity
Editorial surf + art content
Region
Global

Strategic Posture

Threat to PSD1/5
Opportunity for PSD4/5
Relevance to PSD4/5
Opportunity Note for PSD
Reference for artist-collab playbook PSD could adopt for waistband graphics.
Followers
1.2M
Growth (90d)
+0.4%
Share of Voice
3%
Threat × Relevance
4

Recent News

  • ANP Quarterly artist drop
  • Pro surfer release

Product Drops

  • VA Sport training capsule

Campaigns

  • Artist Network Program quarterly

Collabs

  • Artists, surfers, fighters

Influencers / Athletes

  • Surf + lifestyle creators