Product Drop Tracker

What competitors are launching

Drops, collabs, limiteds, athlete and creator capsules — with sellout signals and PSD opportunity notes.

Brand · Product

Type

Price

Visual direction

Sellout / Promo

PSD opportunity

Date

Ethika

Summer Athlete Series Boxer Brief

Underwear

Athlete

$28

Athlete-photographed, bright summer palette, race / surf settings

30% of SKUs sold-out in 48hrs (US)

Buy 3, save 15%

Brief PSD athlete pack for August with stronger lifestyle range vs Ethika's race-only context.

2026-04-22

Stance

Disney Villains Crew Pack

Socks

Licensed

$48 / 3-pack

Disney villains color palette

Limited drop, 60% sold-out Wk1

None — limited

Identify licensed waistband collab analog for skate or surf IP.

2026-04-18

Supreme

SS26 Wk6 Drop

Apparel

Limited

Varied

Editorial drop lookbook

Most SKUs sold-out within minutes

None — pure scarcity

Mirror drop-week pacing in PSD's monthly limited capsule.

2026-04-25

BN3TH

Moto Camo Capsule

Underwear

Limited

$32

Moto camo + utility palette

Sold-out in 5 days

Bundle 3-pack

Position PSD moto capsule with stronger creative POV.

2026-04-20

MeUndies

Marvel Print Pack

Underwear

Licensed

$70 / 3-pack

Marvel hero prints

Stable

Subscriber pricing, $14 first pair

Avoid licensed mass-print lane; lean culture-led.

2026-04-14

Vans

Pro Skate Sk8-Hi Reissue

Footwear

Seasonal

$95

Heritage skate palette

Strong sell-through in skate doors

Limited regional

Skate footwear-aligned waistband collab.

2026-04-19

Volcom

Pro Surf Boardshort

Boardshort

Athlete

$70

Surf editorial

Steady

Limited sizing remaining

Surf creator capsule pairing.

2026-04-21