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Performance / Lifestyle

Lululemon

Premium athletic apparel expanding aggressively into mens.

lululemon.com

Positioning

Audience
Active premium consumers
Positioning
Technical fabric, premium fit
Pricing
Premium
Website
Polished UX, store-led
Social activity
Educational + lifestyle
Region
Global

Strategic Posture

Threat to PSD3/5
Opportunity for PSD2/5
Relevance to PSD3/5
Opportunity Note for PSD
Lululemon mens underwear push is a direct premium-tier threat.
Followers
5.8M
Growth (90d)
+0.6%
Share of Voice
7%
Threat × Relevance
9

Recent News

  • Mens expansion push
  • New underwear/baselayer line

Product Drops

  • Mens Always In Motion boxer brief

Campaigns

  • Mens-focused creative

Collabs

  • Athlete ambassadors

Influencers / Athletes

  • Run + train creators

Tracked News for Lululemon

HighCompetitor MoveRiskBusiness of Fashion · 2026-04-26
Lululemon doubles down on mens underwear with new fit
Lululemon released an updated mens underwear silhouette as part of its mens expansion strategy.
Action · Sharpen PSD positioning around culture/identity vs Lulu's tech narrative; reflect in new PDP copy.