Back to all competitors
Surf
Billabong
Heritage surf brand with strong female surf and lifestyle presence.
Positioning
Audience
Surf consumers, beach lifestyle
Positioning
Surf-rooted lifestyle, beach DNA
Pricing
Mid premium
Website
Surf-forward UX
Social activity
Beach lifestyle, surf clips
Region
Global
Strategic Posture
Threat to PSD2/5
Opportunity for PSD3/5
Relevance to PSD3/5
Opportunity Note for PSD
Track waistband print direction in womens surf line.
Followers
2.8M
Growth (90d)
+0.3%
Share of Voice
4%
Threat × Relevance
6
Recent News
- Boardshort tech update
- Pro surfer signing
Product Drops
- Pro Series boardshorts
Campaigns
- Surf trip films
Collabs
- Surf athletes
Influencers / Athletes
- Pro surfers