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Streetwear / Premium

Kith

Premium streetwear lifestyle brand with strong collab DNA.

Positioning

Audience
Premium streetwear / lifestyle consumers
Positioning
Elevated street culture, retail-led storytelling
Pricing
Premium
Website
Editorial flagship-level UX
Social activity
Cinematic, premium, story-led
Region
Global

Strategic Posture

Threat to PSD2/5
Opportunity for PSD4/5
Relevance to PSD3/5
Opportunity Note for PSD
Reference for storytelling polish; opportunity to position PSD as streetwear's underwear partner.
Followers
3.3M
Growth (90d)
+0.9%
Share of Voice
6%
Threat × Relevance
6

Recent News

  • Major sports league capsule
  • New flagship reveal

Product Drops

  • Monday Program weekly drops

Campaigns

  • Cinematic seasonal films

Collabs

  • Disney, BMW, Coca-Cola, sports leagues

Influencers / Athletes

  • Fashion creators, athletes