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Energy / Action Sports IP

Red Bull

Energy drink and global action-sports IP empire.

redbull.com

Positioning

Audience
Action-sports global audience
Positioning
Gives you wings — extreme performance
Pricing
n/a
Website
Content-first
Social activity
Massive content engine
Region
Global

Strategic Posture

Threat to PSD1/5
Opportunity for PSD5/5
Relevance to PSD4/5
Opportunity Note for PSD
Potential athlete-content collab partner; Red Bull athletes are a creator goldmine.
Followers
16M
Growth (90d)
+0.4%
Share of Voice
9%
Threat × Relevance
4

Recent News

  • Global action-sports event slate
  • Athlete content franchises

Product Drops

  • Athlete merch refresh

Campaigns

  • Red Bull TV originals

Collabs

  • Endless athlete + brand collabs

Influencers / Athletes

  • Top action-sports athletes

Tracked News for Red Bull

MediumOpportunityCultural SignalRed Bull Newsroom · 2026-04-23
Red Bull announces global action-sports event slate for summer
Red Bull's summer slate includes new BMX, surf, and skate events with athlete content programs.
Action · Coordinate PSD content windows with Red Bull event dates; brief athletes for tie-in posts.