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Performance / Lifestyle
Adidas
Global athletic brand with strong lifestyle / soccer heritage.
Positioning
Audience
Global athletic + lifestyle
Positioning
Impossible is Nothing
Pricing
Premium
Website
App + drop-led
Social activity
High volume + scale
Region
Global
Strategic Posture
Threat to PSD2/5
Opportunity for PSD2/5
Relevance to PSD2/5
Opportunity Note for PSD
Lifestyle silhouette resurgence is a skate-adjacent signal.
Followers
30M
Growth (90d)
+0.2%
Share of Voice
14%
Threat × Relevance
4
Recent News
- Samba resurgence
- Soccer tournament kits
Product Drops
- Lifestyle silhouette refresh
Campaigns
- Tournament global push
Collabs
- Pharrell, Wales Bonner, etc.
Influencers / Athletes
- Athletes + designers