Back to all competitors
Streetwear / Skate
HUF
Skate-rooted streetwear with strong graphic identity.
Positioning
Audience
Skate streetwear consumers
Positioning
Skate streetwear, graphic-led
Pricing
Mid premium
Website
Drop calendar style
Social activity
Skate film + lookbook hybrid
Region
Global
Strategic Posture
Threat to PSD2/5
Opportunity for PSD4/5
Relevance to PSD4/5
Opportunity Note for PSD
Borrow graphic-led product storytelling for limited drops.
Followers
1.2M
Growth (90d)
+0.4%
Share of Voice
3%
Threat × Relevance
8
Recent News
- Anniversary capsule
- Pro skater partnership extension
Product Drops
- Plantlife sock pack refresh
Campaigns
- Skate film series
Collabs
- Skate IP and artists
Influencers / Athletes
- Skate pros