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Surf
Rip Curl
Surf brand emphasizing pro performance and World Tour heritage.
Positioning
Audience
Surf athletes and enthusiasts
Positioning
The Search — pro surf performance
Pricing
Premium
Website
Pro surf storytelling
Social activity
Pro surf coverage
Region
Global
Strategic Posture
Threat to PSD1/5
Opportunity for PSD3/5
Relevance to PSD3/5
Opportunity Note for PSD
Reference for performance-led narrative tone.
Followers
2.4M
Growth (90d)
+0.2%
Share of Voice
3%
Threat × Relevance
3
Recent News
- WSL athlete content push
Product Drops
- Mirage boardshort refresh
Campaigns
- The Search films
Collabs
- Pro surfers
Influencers / Athletes
- Pro surfers