Social Signal Monitor

Sentiment, engagement, and culture velocity

Across IG, TikTok, YouTube, X, Reddit, Facebook, and Google Trends — measuring share of voice, sentiment, viral velocity, creator mentions, and complaint themes.

Live Signals

  • TikTok
    Ethika
    Engagement velocity
    Athlete summer push driving spike
    11M views Wk1
    38%
  • Instagram
    PSD
    Mentions
    Driven by waistband UGC
    1,420
    12%
  • Reddit
    MeUndies
    Sentiment
    Subscription fatigue thread (4.2K upvotes)
    -22 net
    18%
  • Google Trends
    TikTok Shop apparel
    Search interest
    Sustained 8-week climb
    Index 84
    24%
  • YouTube
    Fox Racing
    Avg view duration
    Race Team Films Vol.4 retention strong
    6:42
    14%
  • X
    Supreme
    Share of voice
    Drop-week leak chatter
    13%
    6%
  • Instagram
    Stüssy
    Hashtag #stussy growth
    2000s revival aesthetic resurgence
    +8.4K posts/wk
    11%
  • TikTok
    PSD
    Creator mentions
    Skate creator UGC bump
    78
    9%
  • Facebook
    Hanes
    Comment sentiment
    Stable, low velocity
    +4 net
    1%
  • Reddit
    Lululemon
    Mens UW threads
    Premium tier discussion intensifying
    +34%
    34%

Share of Voice — Tracked Brands

  • NikeSOV 22% · 305M · +0.2%
  • Calvin KleinSOV 21% · 32M · +0.2%
  • EthikaSOV 18% · 2.6M · +3.4%
  • AdidasSOV 14% · 30M · +0.2%
  • SupremeSOV 13% · 16M · +0.8%
  • StanceSOV 11% · 1.4M · +1.1%
  • VansSOV 10% · 20M · +0.3%
  • Red BullSOV 9% · 16M · +0.4%

Top Themes

  • • Athlete content dominance (moto, BMX, skate)
  • • Subscription fatigue (MeUndies)
  • • 2000s skate / surf revival
  • • Premium mens UW expansion (Lululemon)
  • • TikTok Shop drop velocity

Consumer Complaints

  • • "Same prints every month" (subscription brands)
  • • Sizing inconsistencies (mass DTC)
  • • Discount fatigue (DTC bundles)

Product Praise (PSD)

  • • Waistband identity
  • • Comfort + lifestyle fit
  • • Athlete & skate creator UGC