Back to all competitors
Performance / Lifestyle

Nike

Global athletic and lifestyle apparel leader.

nike.com

Positioning

Audience
Global athletes + lifestyle consumers
Positioning
Just Do It — athletic dominance
Pricing
Premium
Website
App + drop-led
Social activity
High volume + scale
Region
Global

Strategic Posture

Threat to PSD3/5
Opportunity for PSD2/5
Relevance to PSD3/5
Opportunity Note for PSD
Different lane; track athlete underwear/baselayer language.
Followers
305M
Growth (90d)
+0.2%
Share of Voice
22%
Threat × Relevance
9

Recent News

  • Major running silhouette resurgence
  • Olympic kit reveal

Product Drops

  • SNKRS exclusive drops

Campaigns

  • Olympics global push

Collabs

  • Endless

Influencers / Athletes

  • Top-tier athletes