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Surf

Quiksilver

Heritage surf brand with broad lifestyle and pro-surfer presence.

Positioning

Audience
Surf core + adjacent lifestyle
Positioning
Heritage surf icon
Pricing
Mid premium
Website
Boardshort-forward UX
Social activity
Surf content cadence
Region
Global

Strategic Posture

Threat to PSD2/5
Opportunity for PSD3/5
Relevance to PSD3/5
Opportunity Note for PSD
Inspiration for performance fabric language.
Followers
3.6M
Growth (90d)
+0.2%
Share of Voice
5%
Threat × Relevance
6

Recent News

  • Pro surf tour content
  • Capsule with major surfer

Product Drops

  • Highline boardshort tech update

Campaigns

  • Surf film series

Collabs

  • Pro surfers, lifestyle brands

Influencers / Athletes

  • Pro surfers